About London Games
London Games is a social gaming parlour founded in 2025 by a small collective of designers, developers and former croupiers. We set out to build a place where free-to-play slot games could feel considered and characterful — closer to a Victorian gentlemen's club than a flashing arcade.
Our story
It started in a converted print works in Bermondsey, with three friends, two laptops and a borrowed espresso machine. We'd all spent years working in larger studios building slot products — the kind with aggressive monetisation and gaudy artwork. We wanted to make the opposite.
The first version of The Strand Reels launched at a small games festival in Hackney in early 2025. The response was warmer than we expected. People liked that nothing was for sale. They liked the type. They liked the brass.
Today the team has grown to thirty-two, working from a riverside office and from kitchen tables across the UK, Portugal and Japan. The mission is the same: well-made social games that don't take you for a fool.
Our principles
No real money
Every coin is virtual. We will never sell odds, only optional cosmetic items.
Design first
Each game is hand-crafted with original art, typography and audio.
Player wellbeing
Built-in session limits, reality checks, and clear self-exclusion tools.
Honest mechanics
Pay tables and odds are published openly on every game page.
The team
Get in touch
London Games Society Ltd · 14 Bankside Walk · London SE1 9PE · United Kingdom
[email protected] · +44 (0)20 7946 0000